Product Description

All camera users, even beginners, will be able to capture amazing images and movies with this DSLR camera, which is equipped with a 24.1-megapixel APS-C-size CMOS sensor and an optical viewfinder for an authentic DSLR shooting experience. Capturing sharp images is easy thanks to the fast, accurate AF and the large grip that provides a firm, steady hold on the camera. Built-in Wi-Fi / NFC connectivity enables the seamless upload of photos and videos to social media.

“The Power of 5” starring:

1. 30.4 MP Full Frame CMOS sensor
2. Standard ISO 100-32000
   
3. 7.0 frames per second
   
4. 61 point Reticular AF, 150,000 pixel RGB + IR Metering
   
5. 4K video recording @ 30fps, Dual Pixel CMOS AF with the touchscreen.

• Targets 50% market share from the DSLR business
• Celebrates the 13th straight year of No. 1 share of the global interchangeable-lens digital camera market.*
  
• Aims at 240 Canon Image Squares by end of 2016.
  

New Delhi, 26th August 2016 – Canon India Pvt. Ltd., today launched the highly anticipated EOS 5D Mark IV, offering professional photographers and filmmakers stellar, full-frame performance and the speed to deliver captivating narratives in both still and video formats.

Built upon the capabilities of the EOS 5D Mark III, the EOS 5D Mark IV features the latest imaging technologies and the best attributes from premium EOS models like the flagship EOS-1D X Mark II to create the ultimate shooting experience for users. Equipped with a powerful 30.4 megapixel full-frame high-sensitivity sensor and Dual Pixel CMOS AF for rapid focusing speed, the EOS 5D Mark IV delivers exceptional performance in both stills and video shooting. New features such as support for Dual Pixel Raw (DPRAW) format and 4K frame-grabs will empower photographers with greater control when creating and capturing their shots.

Speaking at the launch, Mr. Kazutada Kobayashi, President and CEO, Canon India Pvt. Ltd, said, “Canon has been at the forefront of innovation always. Understanding the rapidly changing and ever increasing requirements of the imaging industry and professionals, Canon keeps launching more evolved and technologically progressed products. With every new product in the Canon EOS 5D range, we create a differentiation in the industry. The EOS 5D Mark IV is truly the most versatile EOS ever, all set to revolutionise photography in India. With the launch of such evolutionary products, we foresee our numbers to grow and achieve a market share of 50% in the DSLR segment. Our robust retail expansion, strong brand equity and effective network management are pillars that stand testimony of our leadership position in the industry.”

Mr. Andrew Koh, Vice President of Consumer Imaging and Information Centre, Canon India commented, “Since 2005, the EOS 5D series has been redefining imagery and has become an industry benchmark. With the launch of EOS 5D Mark IV, Canon raises the bar yet again. Featuring a 30.4 Megapixel Full-Frame CMOS sensor, 7.0 fps continuous shooting speed and 4K video recording at 30p, the EOS 5D Mark IV is sure to impress all”.

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